Self-audit your TikTok content fundamentals

Tick the items below that match your last 5 videos. Your score updates as you check items off.

1. 1
   Hook lands in first 3 seconds

   Open with a strong claim, action shot, or question. Early retention is widely cited as one of the stronger distribution signals - TikTok does not publish exact weights.
2. 2
   Avg watch-time > 50%

   Cut your videos shorter. 7-15 sec videos with full retention generally outperform 60-sec videos at 30% retention in creator self-reports.
3. 3
   Trending audio used

   Open the For You page, swipe up 20x - note any audio you hear 3+ times. That's trending in your feed. Use it within 48h while it's still rising.

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